When Jackson’s own Kendall Brown and Allen Anderson noticed a need in the community to create a “culture shift” in the way communicate with one another in and about Jackson. They started by taking an idea from their group of friends and turned it into a way to bring the community together, end violence, continue better relationships with police and more.
Here’s how they’re doing it.
How Yardables Started
According to Brown and Anderson, “Yardable” comes from when someone says something that could be classified as what some people call “fighting words.” They would then call it a “yardable offense” meaning they would either talk things out or take it to the yard and box it out…then get back to having fun together.
They then saw a message and an opportunity there so they started an LLC and Yardables was on its way to spreading a similar message of anti-violence and better conflict…