Ron DeSantis, Florida’s Republican governor, officially launched his presidential campaign Wednesday night, but, in an unconventional move, he did so on Twitter with Elon Musk at his (virtual) side.
Widely expected to join the 2024 Republican primary race for months, DeSantis made the announcement in an audio-only Twitter Spaces chat with Elon Musk, moderated by tech entrepreneur and DeSantis supporter David Sacks.
The decision to kickstart his campaign with Musk by his side on a social media platform like Twitter is a strategic move in keeping with the “high velocity public relations approach” DeSantis has cultivated in Florida, says John Wihbey, associate professor of media innovation and technology at Northeastern University.
