The Top Gun references were obvious and easy. The old timers complaining about Ford (once again) rehashing the name of a classic car from Ford’s past was predictable. The rest about the Ford Maverick, Ford’s brand new vehicle in a new segment for the automaker, is far from obvious or predictable though.
We knew the name was coming. We knew it would be smaller than the Ranger. But the rest of the information regarding the Maverick was unknown until today. And the details show a small truck that could have mass appeal to a new consumer.
That’s been Ford’s MO for a while too as they seek to expand their consumer base and have successfully done so with the Mustang Mach-E, Ford F-150 hybrid and upcoming EV Lightning and soon-to-come return of the iconic Ford Bronco. All of these add up to one of the most exciting years in Ford Motor Company’s history, certainly of the last 25…
