When someone told Eden Garrett her business idea — a mobile flower truck — wouldn’t work, instead of being discouraged, she saw it as a challenge.
“It started as a school project,” explains Garrett, who was majoring in advertising at the time. “I had to come up with a hypothetical business for class, and my professor absolutely hated it. He said, ‘This is the stupidest idea I’ve ever heard. People aren’t going to buy flowers out of a truck.’ I said, ‘Oh, you are so wrong. Let me prove it to you.’ So I spent the entire semester coming up with the project, just like it would be a real business. I talked to people about fabricating a truck, and I did all my research about flowers. When I presented it at the end of the year to the whole department, my teacher said, ‘Well, you really thought this through.'”
Eden’s Flower Truck
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