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One of the biggest shopping days of the year is approaching, and many are preparing to shop till they drop this coming Black Friday. One online initiative is making selecting what exactly to buy that much easier and also helps highlight Black-owned businesses and boutiques in the City of Brotherly Love.
#BuyBlackFriday is a new initiative that was started nationally on Facebook, and the main goal is to support and uplift voices of the Black community by supporting their businesses. The site was created with the help of the US Black Chambers and other leading voices in the Black community, and feature gifts across categories ranging from beauty to home to fashion.

The official site also states that this digital initiative is also finding other ways to support the…