If you fix it, will they come?
That’s the question surrounding the long-languishing building at 2450 Oddie Boulevard in Sparks, which will be seeing new life as an ambitious $30 million work-live development known as The Oddie District.
Developer Foothill Partners strongly believes that tenants will indeed come to the new space once completed. Designed as a massive facility where creatives such as artists and entrepreneurs can set up shop next to each other, The Oddie District’s size presents a unique opportunity for interaction as well as cross-pollinating ideas, according to its proponents.
“Imagine an artist chatting with an engineer from an R&D company about different creative ways to put things together,” said Doug Wiele, founding partner and president of Foothill Partners. “There will be so many opportunities for accidental discovery.”