When you want to infuse a brand with personality, there’s nothing like a bit of fun character design… as long as you get it right. Here’s a great example from Process Play, an independent design and identity studio based in West Yorkshire working across the worlds of art, music, culture and craft.
As designer and founder Kevin Summers explains, “The studio focuses on creating expressive, meaningful visual narratives built on utility. As well as working closely with clients to help them discover and tell their unique stories, we also publish, exhibit and collaborate on various experimental projects.”
Recently, Process Play created a playful new identity and visual direction for the speciality coffee bar 13th Floor Coffee Co, including coffee truck design, cups, merchandise and more. We chatted to Kevin to learn more about the project.
The brief
13th Floor Coffee Co. was…
