Swiss artist Urs Fischer is pulling from the Pop Shop and Scharf Schack playbook this season, taking over Jeffrey Deitch’s gallery in New York City to launch his new, image-based merch line UF. The brand made its debut at a Design District pop-up during the latest Miami Art Week. At present, UF pieces are only available for purchase at such sporadic, in-person activations.
Replete with palm trees and up-beat house music, Deitch’s UF Drop Shop (open through December 23) offers a colorful reprieve from the brisk SoHo streets while peddling up-cycled vintage clothing, signed prints, home furnishings, even books from Fischer’s personal collection, all of which fans can acquire for much less than his original artworks.
The crown jewel of the current UF collection transforms a still from Fischer’s digital sculpture CHAOS #501 (2022) into a 2,000-piece puzzle. The…
