The new BBCOR Atlas is a prime example of a premium product designed with the advanced innovation
techniques used at the Louisville Slugger innovation center. Image courtesy of Louisville Slugger/Wilson.
In 2022, historical bat brand Louisville Slugger revealed a new strategy to optimize its product, combining digital simulation for the design process and 3D motion capture technology for comprehensive baseball and softball hitting analysis. Now the brand – owned by sports giant Wilson – shares how designers and engineers at the Louisville Slugger Innovation Center in Roseville, California, use Formlabs’ industrial quality desktop Form 3+ printers to advance equipment design for some of its newest bats, like its one-piece-alloy BBCOR Atlas.
By merging traditional manufacturing methods like CNC milling, lathes, and wood patterning with modern tools like 3D…
