Florentia Village is a North London secret. Established as a textile manufacturing centre in the 1970s, this creative maker space in the Harringay Warehouse District is home to over 40 makers and design-led businesses today.
Now DNCO has developed a playful, industrial-inspired identity to raise Florentia Village’s profile and ready it for future expansion as developer General Projects redefines and reinvigorates the campus, doubling its size with more than 90,000 sq ft of new facilities.
The brief
DNCO’s brief was to create a brand that preserves the tradition of making while injecting new interest and energy into the creative maker space. DNCO developed the positioning, narrative, brand identity, website and multiple large-scale mural designs.
The new brand celebrates the creative process with the slogan: ‘For the love of making’. It also reflects the area’s long history…
