Lottery fever – and the jackpot purse – continue to rise, as no grand prize winner on Tuesday means that the Mega Millions jackpot rises to $1.25 billion for the next drawing on Friday.
Sound familiar? It is.
In fact, we had billion-dollar jackpots for the game in January. And before that in July 2022. And again in January 2021.
Associate Professor, D’Amore-McKim School of Business. Photo by Matthew Modoono/Northeastern University
So the Mega Millions latest prize is not surprising to Yakov Bart, an associate professor of marketing at Northeastern University, who researches lotteries.
“I think, basically, we are kind of getting used to seeing jackpots go above $1 billion,” Bart says.
The Mega Millions jackpot has reached $1.25 billion, its fourth-largest prize ever. It’s the fifth time the Mega Millions jackpot has…
