Ioana Mucenic launches Maker Studio, the first agency in Romania that directly involves the young consumer in the whole creative process and decentralizes the classic agency structure. Maker Studio has an innovative, flexible, role-based business model (maker, tester, evaluator, curator, consultant).
The new agency responds to the need to communicate more authentically and relevantly with the younger generation – now Gen Z. So what’s unique about Maker Studio is that it doesn’t use traditional agency processes and roles, it has no art, nor copy person, no creative director, and no junior-senior hierarchies.
“Work processes in agencies are archaic, so it’s time for a change. To be authentic and relevant to Gen Z, we work with them on campaigns. And that doesn’t mean by any means that we have a few younger colleagues, it…
