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Why the Blue Twitter Bird Worked Until it Didn’t

September 25, 2023
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Why the Blue Twitter Bird Worked Until it Didn’t
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Over the weekend, millions of (now formerly) Twitter users called up their feeds, and for the first time in 13 years, a cerulean feathered mainstay wasn’t there to greet them.

When Elon Musk announced Sunday that he was changing the familiar Twitter logo, along with the name of the social media platform itself, to a white “X” on a black background, the outcry went beyond the usual backlash when a company tweaks its branding. Tech media outlets wrote obituaries for the bird logo, with illustrations showing it feet-up with the new X logo over its eyes. 

Portraits of Yakov Bart Associate Professor, D’Amore-McKim School of Business and Amy Pei, assistant professor of marketing at Northeastern. Photo by Matthew Modoono/Northeastern University and Alyssa Stone/Northeastern University

To many of the platform’s users, the confusion around the change,…

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UWF’s Continuing Education course at the Makerspace combines technology and art

UWF’s Continuing Education course at the Makerspace combines technology and art

February 6, 2026
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UNSW’s Makerspaces empower creative students and staff

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