Developer Enrique Landa has insisted that the success of large-scale redevelopment projects, such as the one he is overseeing on San Francisco’s southern waterfront, hinges upon their “momentum.”
Perhaps it’s a self-fulfilling prophecy, but Landa has stuck by his conviction in guiding the adaptive reuse of a once-mighty, 29-acre industrial site that housed a power plant and sugar factory at the edge of Potrero Hill and the bay into a new neighborhood. So far, he hasn’t missed a single deadline — even as the market crashed around him in the wake of the pandemic.
Landa and his team at Associate Capital went from securing entitlements for the so-called Power Station project in April 2020 to laying its infrastructure in just two years. And, on Thursday, they’re breaking ground on the first of several residential buildings approved to rise on the site.
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