By Gilles Ametepe
It will not be overrated to state that the “Year of Return” was one of the most trending topics globally in 2019 in Ghana and to a certain extent in all African and “Black” quarters across the globe. Backed by a strong political will, Ghana was able to proudly host thousands of returnees from all over the World. I had the opportunity to finally meet with one of the “gurus” I look up to in the global startup ecosystem, Izzy Obeng, Founder of UK-based Foundervine and a good number of other afro-optimists; so I got to say, “Akpe* Year of Return”.
While in the mood of the Year of return and beyond it, I realized one key ingredient was missing: our failure to market the new Ghana; the Ghana of Asoriba, the Ghana of mPharma, the Ghana of Farmerline as we maintained our focus on the Ghana of Elmina Castle, the Ghana of Kakum Walkway and the…
