Editor’s note: This article was originally published Jan. 19, 2022.
For many outdoor cultivators and hemp growers, the winter season is a time for rest. Days are shorter, there’s less crop demanding attention, and you can warm your tired feet by the heat of a roaring fireplace. Recuperation is necessary, but there are many other aspects of business that can be cultivated during the “off-season” like networking, and marketing.
Leslie Hoffman is co-founder of Asheville Hemp Project, an organic hemp grower and product maker in North Carolina, and has more than 35 years of experience in the hemp industry. Co-founder of Asheville Hemp Project, she knows that slower seasons are an invaluable time to focus on important aspects of a business, outside of growing and product manufacturing. Hoffman purchased a small farm in North Carolina in 2015. When the hemp pilot program began in North…
