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Timberland’s Future73 Collection Celebrates 50th Anniversary – Footwear News

February 8, 2023
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Timberland’s Future73 Collection Celebrates 50th Anniversary – Footwear News
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Timberland Future 73 Nina Chanel Abney, Edison Chen, Humberto Leon, Samuel Ross, Suzanne Oude Hengel Christopher Raeburn

Courtesy of Timberland

Within a few steps into Timberland’s headquarters in Stratham, N.H., visitors are reminded of the history the brand created 50 years ago with its Premium 6-Inch Boot. Near the entrance, a collection of limited-edition iterations of the iconic style, and its instantly recognizable buttery wheat colorway are on display, a range created to celebrate a half century of its existence and slated to arrive before year’s end.

While the silhouette is still revered, the brand that built it looks quite different today. Timberland —  formerly known as Abington Shoe Company before adopting the name of its beloved boot in 1978 — is the home to 3,000 employees, its product is sold in more than 100 countries. The brand, which hit $1.8 billion in revenues in 2022, operates 173 stores worldwide.

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