The name Jimmy Choo might remind you of Carrie Bradshaw’s shoe infatuation on Sex and the City – “No!” she cried in one episode, dropping her stilettos off the edge of the Staten Island Ferry. “My Choos!”
What it’s unlikely to remind you of is the City of London. But Jimmy Choo has always lived and worked in our capital. He’s a liveryman and member of the Worshipful Company of Cordwainers, which is where he studied and to where he says he owes his career. But the London of today is a very different beast and an increasingly hostile environment for young creatives. Burgeoning designers are being pushed out due to high rents, expensive materials and a lack of studio space and new data from the Heritage Crafts Association reveals shoemaking to be one of the most atrisk professions.
So now Choo is…
