IRVING, Texas–(BUSINESS WIRE)–The Michaels Companies, Inc., (NASDAQ: MIK) North America’s largest arts and crafts retail chain, recently transformed two existing hometown retail locations as part of a larger strategy to re-imagine the optimal maker shopping experience. Customers in the North Texas suburbs of McKinney and Plano can expect an entirely new look and feel when they visit their local store.
“At Michaels, we are here for the Maker and the launch of our new concept stores is another way we are creating a more immersive and impactful experience for them,” says Ron Stoupa, Senior Vice President of Marketing. “We are committed to testing and learning all we can around the wants and needs of our customers so we can provide the most engaging store experience.”
New store design includes concrete floors, updated signage and lower fixturing that allow…
