From apps to hardware, a product’s colorations can impact consumer decisions. This year, Pantone has selected two co-colors of the year, “Ultimate Gray” and a vibrant shade of yellow.
Image: Pantone
Since 1999, the Pantone Color Institute has unveiled its annual Color of the Year ranging from vibrant offerings like Living Coral in 2018 to comparatively more pedestrian fare such as Classic Blue in 2020. Earlier this month, Pantone revealed its selection for 2021 choosing, not one but two colors: Pantone 17-5104 Ultimate Gray and Pantone 13-0647 Illuminating. (For visualization purposes, imagine a silver-strewn gray and a muted daffodil). Color is core to aesthetics and…
