Since opening its storefront at 2534 S. Kinnickinnic Ave. in the summer of 2017, URSA has given Bay View an excellent place to shop for specialty home goods (and to catch a concert from time to time). Now, owners Emily and John Sturdy have opened a new business just a few blocks away that has an entirely different concept and a dedicated focus on the works of others.
The new venture is called Timeshare, which quietly opened its doors to the public at 800 E. Potter Ave. this fall. Some might know the building as the former home of Nonfiction Natural Wines, which moved down the road to 2563 S. Kinnickinnic Ave. this year. During the height of the pandemic, URSA actually partnered with Nonfiction to use the wine shop as a pickup location for URSA’s online orders.
“We’re personally close with [Nonfiction owners] Allie and Brad [Kruse], so we were aware of their plans to…
