Some march to the beat of their own drum.
Devon Hugdahl, a member of the local band The Walking Beat, creates art to the thump of his own bass strings, and they don’t string him along. Hugdahl is keeping the fading art of hand-printed posters alive in Rochester.
“I have been in bands since I was 12, at that point — pre-digital — the only way to get people out to your shows was to have posters or handbills,” says Hugdahl. Though Hugdahl’s first show posters and handbills were made on the gas station Xerox machine near his house, these days he’s moved on to making grander posters. “My posters are hand screen-printed now,” he says. “I can print bigger and in color.”
Hugdahl moved to Rochester in 2020 from Port Washington, Wisconsin, a town just north of Milwaukee. “We moved so my wife could take the roll of Director at the…