When shutdowns began happening in March, Director Vivian Zavataro immediately began planning how the John and Geraldine Lilley Museum of Art would continue to deliver art to the University community through alternative services. For The Lilley, this included cultivating a great social media presence. Zavataro, who runs the social media in addition to all her other duties, decided that she wanted to keep up on the dialogues that the museum would normally offer through its installations, and took to The Lilley’s Instagram and The Lilley’s Facebook to do so.
The Lilley’s social media channels launched multiple campaigns throughout the year, aimed at engaging audiences and inviting them into conversation about the different mediums of art that the museum hosts. The first of these series was the hashtag campaign #TheLilleyFromHome. This hashtag, inspired by the trending national…
